Face it, Facebook and Twitter have been around for years and are a part of everyone’s lives. There are over 500 million people of Facebook alone.

Consumers who choose to participate in social networks are by choice an engaged, captive audience. They offer up details about their personal demographics, relationships and interests. This creates a marketable database like no other. Your business presence on a social media network has become the norm. Your competitors are there.

Furthermore, opportunities to purchase affordable ad space is plentiful and puts you in the same competitive space as big companies. In case you aren’t aware, you set your budget for online ads. This means that your ads will show a set number of times per day until you receive the number of clicks you paid for. So if you selected to pay for 5 clicks at $1 per click, then your ad will display 5 times to an audience of social network participants who told you that they were interested in what you had to offer and shared with you that they are the age group you are targeting in the location where your business resides. Can it get any easier that that?