Tag Archives: social media marketing

Social Network Quality Matters More Than Quantity

05 Thursday Jan 2012

Posted by in Social Media Marketing

≈ Comments Off

Tags

, ,

Internet Marketing Tip of The Day: With social media, it’s possible to have a smaller network reach than your competition and have a greater impact on your bottom line. This is because social media marketing is not just about your friend/fan count. It is also about who you reach (the perceived importance of your friends and their friends), the impact of your influence (are you branded as a true expert in your field), and the reach and influence of your network. As always, it’s about targeting. Terms to learn… 1. True Reach — how many people you influence.  2. Amplification — how much you influence them. 3. Network Impact — the influence of your network. Learn about upcoming internet marketing workshops: http://techedu.eventbrite.com

Using Facebook and Twitter to extend your business reach

15 Wednesday Jun 2011

Posted by in Social Media Marketing

≈ Comments Off

Tags

, , , ,

Face it, Facebook and Twitter have been around for years and are a part of everyone’s lives. There are over 500 million people of Facebook alone.

Consumers who choose to participate in social networks are by choice an engaged, captive audience. They offer up details about their personal demographics, relationships and interests. This creates a marketable database like no other. Your business presence on a social media network has become the norm. Your competitors are there.

Furthermore, opportunities to purchase affordable ad space is plentiful and puts you in the same competitive space as big companies. In case you aren’t aware, you set your budget for online ads. This means that your ads will show a set number of times per day until you receive the number of clicks you paid for. So if you selected to pay for 5 clicks at $1 per click, then your ad will display 5 times to an audience of social network participants who told you that they were interested in what you had to offer and shared with you that they are the age group you are targeting in the location where your business resides. Can it get any easier that that?

6 important social media marketing considerations

17 Tuesday May 2011

Posted by in houston website designers, internet marketing tips, online marketing advice, Social Media Marketing

≈ Comments Off

Tags

, , , ,

Description Do Don’t
Facebook requires businesses to use business Fan pages Set up a Facebook page Use a personal profile
Connect Facebook to Twitter. Post your content once. Repurpose Recreate the wheel
It pays to let your business have its own presencei Use your biz brand Use your self
Give consumers what they want. Build a relationship. Post relevant content Make it about you
The point of social media is to interact and relate. Allow commenting Ignore comments
Once set up with a strategy, you can do the driving. Hire a professional Do it yourself