Email marketing is one of the most simple ad natural online marketing tools. It is simple the act of designing and sending a strategically planned email to a specific target group. There are specific, proven best practices for design in email marketing. And there are set guidelines on how to implement an email marketing campaign so that your business won’t be blacklisted as a SPAM engine.

Even with the popularity of social media, email marketing still wins for generating purchases. This means that though no one marketing channel is going to deliver all of your potential consumers over time, email marketing delivers brand familiarity, develops consumer trust and generates repeated business. Why do you think it is so very popular?

Survey says! Email and search still sway most online buyers.

Email and search marketing still have the greatest influence on consumers’ online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a study by Forrester Research and GSI Commerce. More…