Search Engine Optimization Houston

Search engine optimization (SEO) is the use of specific technical strategies and tactics to elevate the visibility of your website in search engine results. When a consumer visits their favorite search engine and enter keyword combinations, search engines return websites ranked by factors such as relevance, popularity, etc.

There are specific requirements and best practices to receive a good ranking on your preferred keyword set. It is also important to know which keywords have the most value. In other words, making an educated guess to determine which keywords consumers use most is a gamble. It is best to trust the experts who know what tools are available to research keyword strengths and provide smart recommendations that benefit your business, Be wary of the search engine optimization company that says yes to your request to be ranked on specific keyword combinations without offerings any research and analysis. Learn more…

Email marketing facts

Even with the popularity of social media, email marketing still wins for generating purchases. This means that though no one marketing channel is going to deliver all of your potential consumers over time, email marketing delivers brand familiarity, develops consumer trust and generates repeated business. Why do you think it is so very popular?

Survey says! Email and search still sway most online buyers.

Email and search marketing still have the greatest influence on consumers’ online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a study by Forrester Research and GSI Commerce. More…

Consumers who choose to participate in social networks are by choice an engaged, captive audience. They offer up details about their personal demographics, relationships and interests. This creates a marketable database like no other. Your business presence on a social media network has become the norm. Your competitors are there.

Furthermore, opportunities to purchase affordable ad space is plentiful and puts you in the same competitive space as big companies. In case you aren’t aware, you set your budget for online ads. This means that your ads will show a set number of times per day until you receive the number of clicks you paid for. So if you selected to pay for 5 clicks at $1 per click, then your ad will display 5 times to an audience of social network participants who told you that they were interested in what you had to offer and shared with you that they are the age group you are targeting in the location where your business resides. Can it get any easier that that?

Social Media Marketing Houston

Social media marketing is the act of attracting consumers via social networks. Social networks (like Facebook and Twitter) are web communities where consumers share and engage with friends, neighbors and colleagues. Both content and information is shared within these groups. Content includes family photos, videos, stories and more. Information that is shared includes names, ages, relationships, schools attended, places lived, current location, hobbies, musical tastes, and many other types of demographic and personal details.

Having a beautifully-designed website is the bare minimum of what is required for online success.

in general aren’t usually trained in technical areas. They are trained to design and will almost always deliver a nice looking page.

First decide on the value of your online brand, then decide if it is worthy of professional services. There are billions of websites online and it’s likely that hundreds are those of your local competitors. Consider why your competitor’s website is showing up in search results when your website does not. Also consider that most consumers use the web as a first resource when researching or seeking services and products. Finally, consider the number of missed opportunities created because your website is not being found or when found, it did not present a professional appearance or one that best represented and promoted your brand.

Six Important Takeaways:

1. Choosing a $4.99/month instant website will not deliver you business
2. Choosing to have an inexperienced family member design your website for free or on the cheap will not deliver professional results and is not likely to generate any business or good search engine rankings. If consumers are unable to locate your website when using popular search terms (keywords) related to your business of products, why bother?
3. Training and experience matters. There is added value to choosing a professional and experienced online marketing expert. A well-trained webmaster will know the internet from all angles (design, usability, development, writing, structure, etc.) and an experienced professional will know what strategies and tactics are going to be best in helping you achieve online success.
4. It doesn’t have to be costly, but it does have to cost. There’s no way around the fact that if you want professional services, there is a cost. But there are creative ways to reduce cost. One option may be to barter for a professional exchange of services. Regardless, be honest about your budget so that your webmaster can help develop a best option… something that will deliver the most bang for your buck.
5. Your webmaster cares to deliver a good product. Most online professionals want to be able to point other clients to your website as an example of their work. They also want to be able to showcase the amount and type of success they were able to help you achieve.
6. You decide the value of your online presence.

If you aren’t achieving the results you want online, the link below points to a great Q&A article about why getting an inexperienced family member to help you establish an online presence is not going to help. The article is specific to social media, but it’s best to give the same consideration to your business website… http://www.mrelevance.com/04/why-cant-my-niece-build-my-facebook-page/

Marcia Hylton
Online Marketing Consultant
marcia@clickgrafx.com
713-859-5623
www.clickgrafx.com

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