A consumer asked: What would you do to attract the right [social media] leaders?
HERE’S ONE STRATEGY – Listen, then engage: First listen. Start by joining groups that attract your target audience. Monitor group discussions and determine who the unofficial leaders are. These are the people who seem to naturally influence others in the group. These are the people who seem to inspire others and get them to take action or to voice a relevant thought or question. Get a 360 view of these individuals. Listen to their discussions. Identify their interests. Look for a common thread with those individuals.
Engage them with sincerity and transparency. Look for opportunities to invite them into your discussions. If they appear receptive, friend or follow these thought leaders. When possible, engage them offline with a phone call or in a face-to-face meeting (a lunch discussion perhaps).
Remain sincere in your discussions but share your expertise while learning theirs. Look for opportunities for strategic partnerships. Become a part of their sphere of influence and let them become a part of yours. Create opportunities to help them achieve their goals. In other words, show added value. If you’ve chosen the right thought leaders, you should see proof of their impact on your sphere of influence in a relatively short time. Learn about upcoming internet marketing workshops: http://techedu.eventbrite.com
Internet Marketing Tip of The Day: With social media, it’s possible to have a smaller network reach than your competition and have a greater impact on your bottom line. This is because social media marketing is not just about your friend/fan count. It is also about who you reach (the perceived importance of your friends and their friends), the impact of your influence (are you branded as a true expert in your field), and the reach and influence of your network. As always, it’s about targeting. Terms to learn… 1. True Reach — how many people you influence. 2. Amplification — how much you influence them. 3. Network Impact — the influence of your network. Learn about upcoming internet marketing workshops: http://techedu.eventbrite.com
One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
People spend 700 billion minutes per month on Facebook
Each Facebook user spends on average 15 hours and 33 minutes a month on the site
More than 250 million people access Facebook through their mobile devices
More than 2.5 million websites have integrated with Facebook
30 billion pieces of content is shared on Facebook each month
300,000 users helped translate Facebook into 70 languages
People on Facebook install 20 million “Apps” every day
YouTube has 490 million unique users who visit every month (as of February 2011)
YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
Wikipedia hosts 17 million articles
Wikipedia authors total over 91,000 contributors
People upload 3,000 images to Flickr (the photo sharing social media site) every minute
Flickr hosts over 5 billion images
190 million average Tweets per day occur on Twitter (May 2011)
Twitter is handling 1.6 billion queries per day
Twitter is adding nearly 500,000 users a day
Google+ has more than 25 million users
Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)
Face it, Facebook and Twitter have been around for years and are a part of everyone’s lives. There are over 500 million people of Facebook alone.
Consumers who choose to participate in social networks are by choice an engaged, captive audience. They offer up details about their personal demographics, relationships and interests. This creates a marketable database like no other. Your business presence on a social media network has become the norm. Your competitors are there.
Furthermore, opportunities to purchase affordable ad space is plentiful and puts you in the same competitive space as big companies. In case you aren’t aware, you set your budget for online ads. This means that your ads will show a set number of times per day until you receive the number of clicks you paid for. So if you selected to pay for 5 clicks at $1 per click, then your ad will display 5 times to an audience of social network participants who told you that they were interested in what you had to offer and shared with you that they are the age group you are targeting in the location where your business resides. Can it get any easier that that?
Social media marketing is the act of attracting consumers via social networks. Social networks (like Facebook and Twitter) are web communities where consumers share and engage with friends, neighbors and colleagues. Both content and information is shared within these groups. Content includes family photos, videos, stories and more. Information that is shared includes names, ages, relationships, schools attended, places lived, current location, hobbies, musical tastes, and many other types of demographic and personal details.
SEO helps you attract more visitors to your website.
Your very inspired and talented web designer has delivered an aesthetically pleasing website. If only you could attract website visitors and convince those visitors to choose your products.
The product sale I’ll leave to you, but here are a few recommendations for getting visitors to your website:
Require that your web designer build you a “thin” website. This means no heavy images or scripts and no overuse of Flash. These can make your pages load much too slowly or even worse; your website may crash. Also, Website visitors and search engines don’t typically wait for heavy, slow pages to load.
Hire a web writer to edit your web copy. These experts have a clear understanding of the unique ways that consumers read copy on a computer screen. They also know what compromises to make to strike a balance between what website visitors do and how search engines work.
Consult with a search engine optimization expert. We conduct keyword research and implement the many best practices that improve your opportunities to rank higher in search engines than your direct competitors do.
If you’ve ever wondered how your competitors are able to attract so much business via the Internet, you’ve been enlightened.
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Website Designers Houston
Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.
http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.
A consumer asked: What would you do to attract the right [social media] leaders?
