Most people think “web” and believe that it all falls into one bucket. But specialties in Web are much like in medicine. There are many specializations much like there are brain surgeons, cardiologists and others in medicine.

Most web folks start out in design (often graphics design) or programming (often referred to as development). Some stay and become more specialized in these areas. Some move on to the marketing and search engine expertise while others move into the more technical areas like web server administration, web security and hardware components management.

Old school folks like me started at a time when companies had one webmaster (a very generic term) who had to maintain the hardware, keep it safe, design the website and write the website copy. Eventually when web was recognized as an important marketing tool, I was lucky enough to be employed by companies that identified me as a good candidate for a marketing specialization. They thought I was strategic and big-picture… and so here I am. My focus is now on the marketing and SEO side, but I have the experience from the various areas… just my good fortune.

Hopefully some of this helps as you move forward and decide who to use. By the way, if you Google “webmaster Houston”, we rank #1 (www.clickgrafx.com). If you Google “Houston Internet Marketing Expert”, we rank #7 (and moving up). This is often what I use as my proof in the pudding.

Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.

http://www.clickgrafx.com
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