Internet Marketing Tip of The Day: CONSUMERS INCREASINGLY USE MOBILE PLATFORMS: In 2012 and beyond, expect attention to your advertising to shift as people in front of televisions frequently — and simultaneously — reach for two additional screens: tablets and smartphones. What does this mean for your business? For one, you may be putting yourself at a disadvantage if your website streams videos or other content that are in formats that cannot be displayed by smartphones of tablets (for example, Flash). Although it’s safe to assume that this is an issue, there are ways to prove this to yourself. Start by having your webmaster send you statistics about your website visitors. The statistics should include information about the number of visitors who come to your website using these types of technologies/platforms. You may also want to consider your overall marketing spend and redirect more funds into mobile and internet marketing. E-marketing is often much more affordable, reaches a broader market base and your influence (and often sales) can be easily tracked and managed.