Category Archives: Internet Marketing

Internet marketing

Attracting more visitors to your website

14 Tuesday Dec 2010

Posted by in Email Marketing, houston website designers, Internet Marketing, Search Engine Optimization (SEO), Search Marketing, Social Media Marketing, web design advice, web design tips

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Attract more visitors to your website

SEO helps you attract more visitors to your website.

Your very inspired and talented web designer has delivered an aesthetically pleasing website. If only you could attract website visitors and convince those visitors to choose your products.

The product sale I’ll leave to you, but here are a few recommendations for getting visitors to your website:

  1. Require that your web designer build you a “thin” website. This means no heavy images or scripts and no overuse of Flash. These can make your pages load much too slowly or even worse; your website may crash. Also, Website visitors and search engines don’t typically wait for heavy, slow pages to load.
  2. Hire a web writer to edit your web copy. These experts have a clear understanding of the unique ways that consumers read copy on a computer screen. They also know what compromises to make to strike a balance between what website visitors do and how search engines work.
  3. Consult with a search engine optimization expert. We conduct keyword research and implement the many best practices that improve your opportunities to rank higher in search engines than your direct competitors do.

If you’ve ever wondered how your competitors are able to attract so much business via the Internet, you’ve been enlightened.

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Website Designers Houston
Website Designers Houston

Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.

http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.

Cute Website! But Without Marketing… It’s Kinda Like Buying A Billboard In The Desert

24 Saturday Jul 2010

Posted by in Email Marketing, houston website designers, Internet Marketing, Search Engine Optimization (SEO), web design advice, web design tips, Website Design

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If there’s a billboard in the dessert and nobody sees it, was it worth the marketing spend?

Having a website is as important as having a phone number for your business. But not all websites are created equal. A pretty website can be like a billboard in the desert… if no one finds it. A website should be a marketing tool that helps you generate leads and sales while at the same time reducing advertising costs.  

Marketers who provide web design have a huge advantage as they know what works to convert visitors into buyers on the internet. They deliver a site that is visually pleasing, organized, is manageable and converts web prospects.

Remember that web designers are not marketers. Therefore even though they may create a beautiful site it is worthless if it does not move people to buy.

Do you need a webmaster, an internet marketing expert or an SEO expert?

20 Saturday Feb 2010

Posted by in houston website designers, internet marketing tips, online marketing advice, Search Engine Optimization (SEO), search engine optimization tips, seo expert advice, seo tips, web design advice, web design tips, Website Design

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Most people think “web” and believe that it all falls into one bucket. But specialties in Web are much like in medicine. There are many specializations much like there are brain surgeons, cardiologists and others in medicine.

Most web folks start out in design (often graphics design) or programming (often referred to as development). Some stay and become more specialized in these areas. Some move on to the marketing and search engine expertise while others move into the more technical areas like web server administration, web security and hardware components management.

Old school folks like me started at a time when companies had one webmaster (a very generic term) who had to maintain the hardware, keep it safe, design the website and write the website copy. Eventually when web was recognized as an important marketing tool, I was lucky enough to be employed by companies that identified me as a good candidate for a marketing specialization. They thought I was strategic and big-picture… and so here I am. My focus is now on the marketing and SEO side, but I have the experience from the various areas… just my good fortune.

Hopefully some of this helps as you move forward and decide who to use. By the way, if you Google “webmaster Houston”, we rank #1 (www.clickgrafx.com). If you Google “Houston Internet Marketing Expert”, we rank #7 (and moving up). This is often what I use as my proof in the pudding.

Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.

http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.

So why do you have a website?

09 Tuesday Feb 2010

Posted by in houston webmaster, houston website designers, internet marketing tips, online marketing advice, search engine marketing tips, search engine optimization tips, seo expert advice, seo tips

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So why do you have a website? Is it to market your personal brand, share details of your life with family, friends and associates… or are a business owner looking to market you company and services while one-upping the competition.

Regardless of your reasons for having a website… it’s important to note that building websites and uploading them to the Internet does not guarantee that your website will be easily found.
In order for your customers and general consumers to become aware of your website’s presence, it must be built in such a way that search engines are able to locate and rank your pages.

Doing this requires that you have a skilled webmaster with excellent search engine optimization strategies. So here’s the best advice I can give you.

Make sure that your webmaster does more for you than build a pretty web interface. It’s important that they are able and willing to clearly articulate the tactics they have used to help you rank well in search engine results. Your webmaster should also be able to clearly show proof in the form of reliable monthly or quarterly reports showing the type of traffic your website is getting.

Keep these points and practices in mind and you will be well on your way to owning a popular website which has the potential to bring you the results you are seeking.

Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.

http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.

Four keys to making web traffic analysis benefit your business

09 Saturday Jan 2010

Posted by in houston website designers, internet marketing tips, online marketing advice

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Using free, readily-available data, you can gather detailed information about your website visitors, your website’s search engine performance and traffic source, and much more. Google Analytics is one such free web analysis tool that provides you with useful data and you can use this free data to your benefit in numerous ways.

  1. Take a look at the keywords that are driving traffic to your website. If the only keywords that being you site visitors are keywords that already include your business name, you may need to revisit your keyword strategy so that you rank better using less obvious keyword phrasings (watch for my upcoming article on developing an effective keyword strategy).
     
  2. See where your visitors are finding you. It’s possible that your website visitors are all coming to your website through a popular portal. If this is your goal, then you can count yourself as successful. However, if the popular portal is not a popular place for your target audience to visit, take a look at your link and search engine marketing campaign. If you haven’t been thinking about targeting a specific audience, this may the time to re-evaluate your business objectives.
     
  3. Evaluate the strength and variety of your web visitor’s technology. If GA has shown you that 85% of your website visitors are surfing to your website using IE6, then make sure that they are able to see and easily navigate your website. Be careful not to implement features that could cause you to lose a significant number of consumers.
     
  4. Give them what they want and then give them what you want them to want. Use Google’s cool overlay tool and page stats to see what links are most attractive to most website visitors. Use the pages that are most attractive to lure your site visitors to related products and services that would lead you to generate more revenue for your business.
     

Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.

http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.

Enewsletters. Why bother?

24 Tuesday Nov 2009

Posted by in email campaigns, email marketing tips, enewsletter marketing, houston website designers, Internet Marketing, internet marketing tips, online marketing advice, web design tips

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Email: We all get them and we love to hate them, but they wouldn’t be so popular if they weren’t effective.

So what happens when a friendly email becomes a marketing tactic? It can either annoy you and gets labeled spam, or it enlightens you and leads you to become aware of a great new product or service.

It can also lure you to purchase the same product and request more information about the services. And even if this tactic fails for 60% of its intended recipients, it still builds brand awareness for those failures and is the most cost-effective failure a business can experience.

So if you’re a business owner who has passed on email and has not recongnized it as a fantastic business generating tool, think again. Email marketing is likely to bring you the largest return on investment. Add an enewsletter to your companies marketing toolbox and watch for a significant increase in your company’s brand awareness.

Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.

http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.

Five keys to online success during the holidays

14 Wednesday Oct 2009

Posted by in Email Marketing, email marketing tips, holidays online, houston website designers, internet marketing tips, online marketing advice, web design tips

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Online Marketing During the Holidays (MP3 – 2.2 minutes)

Happy holidays! As we celebrate the holidays, I want to wish each of you the largest ROI with your web marketing campaigns.

 Here are a five key web practices to keep in mind:

  1. Know the season: Offer an updated look to your web site (even if temporary). Show that you have the holiday spirit.
     
  2. Know your customers: Put your customer information to good use. Make sure that your site offers up a dynamic list of products and services that can help your customer locate that special gift for Aunt Susie.
     
  3. Make the sale easy: Holiday shopping can be a pain so make sure that there are special holiday landing pages developed to make it easier for customers to locate the most popular holiday items. Use last year’s data as a point of reference, but be sure to also know the hottest trends and products.
     
  4. Make it a steal: Like you, your customers love a great deal. Make sure that there are banners and other highlighted information about new products and savings that might be of interest to that customer. These items should be visible until the sale is completed.
     
  5. Follow up: Offer the customer a reason to return to your web site. Give them the option to sign up for updates on sales, and new products and services. This will enable you to build and maintain a long term relationship with the customer. Be sure to send the customer a thank you (whether by mail or email) and include a special gift or offer to show just how grateful you really are.

Use these tips throughout the year and design your web site to keep your online customers and website visitors happy. 

Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.

http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.