Email marketing facts
Important email marketing facts
26 Sunday Jun 2011
Posted in email campaigns, Email Marketing, email marketing tips, enewsletter marketing
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Category Archives: Email Marketing
What is email marketing?
20 Monday Jun 2011
Posted in email campaigns, Email Marketing, email marketing tips, enewsletter marketing
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Email marketing is one of the most simple ad natural online marketing tools. It is simple the act of designing and sending a strategically planned email to a specific target group. There are specific, proven best practices for design in email marketing. And there are set guidelines on how to implement an email marketing campaign so that your business won’t be blacklisted as a SPAM engine.
Even with the popularity of social media, email marketing still wins for generating purchases. This means that though no one marketing channel is going to deliver all of your potential consumers over time, email marketing delivers brand familiarity, develops consumer trust and generates repeated business. Why do you think it is so very popular?
Survey says! Email and search still sway most online buyers.
Email and search marketing still have the greatest influence on consumers’ online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a study by Forrester Research and GSI Commerce. More…
Attracting more visitors to your website
14 Tuesday Dec 2010
SEO helps you attract more visitors to your website.
Your very inspired and talented web designer has delivered an aesthetically pleasing website. If only you could attract website visitors and convince those visitors to choose your products.
The product sale I’ll leave to you, but here are a few recommendations for getting visitors to your website:
- Require that your web designer build you a “thin” website. This means no heavy images or scripts and no overuse of Flash. These can make your pages load much too slowly or even worse; your website may crash. Also, Website visitors and search engines don’t typically wait for heavy, slow pages to load.
- Hire a web writer to edit your web copy. These experts have a clear understanding of the unique ways that consumers read copy on a computer screen. They also know what compromises to make to strike a balance between what website visitors do and how search engines work.
- Consult with a search engine optimization expert. We conduct keyword research and implement the many best practices that improve your opportunities to rank higher in search engines than your direct competitors do.
If you’ve ever wondered how your competitors are able to attract so much business via the Internet, you’ve been enlightened.
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- Website Designers Houston
Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.
http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.
Cute Website! But Without Marketing… It’s Kinda Like Buying A Billboard In The Desert
24 Saturday Jul 2010
Posted in Email Marketing, houston website designers, Internet Marketing, Search Engine Optimization (SEO), web design advice, web design tips, Website Design
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If there’s a billboard in the dessert and nobody sees it, was it worth the marketing spend?
Having a website is as important as having a phone number for your business. But not all websites are created equal. A pretty website can be like a billboard in the desert… if no one finds it. A website should be a marketing tool that helps you generate leads and sales while at the same time reducing advertising costs.
Marketers who provide web design have a huge advantage as they know what works to convert visitors into buyers on the internet. They deliver a site that is visually pleasing, organized, is manageable and converts web prospects.
Remember that web designers are not marketers. Therefore even though they may create a beautiful site it is worthless if it does not move people to buy.
Enewsletters. Why bother?
24 Tuesday Nov 2009
Email: We all get them and we love to hate them, but they wouldn’t be so popular if they weren’t effective.
So what happens when a friendly email becomes a marketing tactic? It can either annoy you and gets labeled spam, or it enlightens you and leads you to become aware of a great new product or service.
It can also lure you to purchase the same product and request more information about the services. And even if this tactic fails for 60% of its intended recipients, it still builds brand awareness for those failures and is the most cost-effective failure a business can experience.
So if you’re a business owner who has passed on email and has not recongnized it as a fantastic business generating tool, think again. Email marketing is likely to bring you the largest return on investment. Add an enewsletter to your companies marketing toolbox and watch for a significant increase in your company’s brand awareness.
Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.
http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.
Five keys to online success during the holidays
14 Wednesday Oct 2009
Posted in Email Marketing, email marketing tips, holidays online, houston website designers, internet marketing tips, online marketing advice, web design tips
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Online Marketing During the Holidays (MP3 – 2.2 minutes)
Happy holidays! As we celebrate the holidays, I want to wish each of you the largest ROI with your web marketing campaigns.
Here are a five key web practices to keep in mind:
- Know the season: Offer an updated look to your web site (even if temporary). Show that you have the holiday spirit.
- Know your customers: Put your customer information to good use. Make sure that your site offers up a dynamic list of products and services that can help your customer locate that special gift for Aunt Susie.
- Make the sale easy: Holiday shopping can be a pain so make sure that there are special holiday landing pages developed to make it easier for customers to locate the most popular holiday items. Use last year’s data as a point of reference, but be sure to also know the hottest trends and products.
- Make it a steal: Like you, your customers love a great deal. Make sure that there are banners and other highlighted information about new products and savings that might be of interest to that customer. These items should be visible until the sale is completed.
- Follow up: Offer the customer a reason to return to your web site. Give them the option to sign up for updates on sales, and new products and services. This will enable you to build and maintain a long term relationship with the customer. Be sure to send the customer a thank you (whether by mail or email) and include a special gift or offer to show just how grateful you really are.
Use these tips throughout the year and design your web site to keep your online customers and website visitors happy.
Marcia Hylton is a search engine optimization and online marketing expert based out of Houston, TX.
For more information, contact Marcia at info@clickgrafx.com or from her website.
http://www.clickgrafx.com
Web: Design. Optimize. Market.
Get optimized. Get found.
