What can I do to help improve my search engine rankings?
There are several self help practices to improve your website’s search results. Start by improving your website’s link popularity. I like to compare this to being liked by the popular kids in school. Somehow this improves your cool factor. How do you increase your link popularity? Look for link exchange opportunities. Other websites can link to yours and you to theirs. Of course, the more popular the site is that links to you, the more valuable you will appear to search engines. Contact us to find out how we can help improve your link popularity and get your website optimized for better search results.
Why does my competitor’s website rank so much higher than mine?
If you’ve noticed that your primary competitor receives a higher search ranking than you do on a specific set of keywords, contact us so that we can conduct a free keyword analysis for you. It may be that the keywords that they succeed with are not popular with consumers. It may also be that your competitor has paid to have their website optimized for good search engine rankings. There are several considerations and best practices that your competitor may have implemented.Contact us to find out how we can help get your website optimized for better search results and help you outrank your primary competitor.
What is search engine optmization?
Search Engine Optimization Houston
Search engine optimization (SEO) is the use of specific technical strategies and tactics to elevate the visibility of your website in search engine results. When a consumer visits their favorite search engine and enter keyword combinations, search engines return websites ranked by factors such as relevance, popularity, etc.
There are specific requirements and best practices to receive a good ranking on your preferred keyword set. It is also important to know which keywords have the most value. In other words, making an educated guess to determine which keywords consumers use most is a gamble. It is best to trust the experts who know what tools are available to research keyword strengths and provide smart recommendations that benefit your business, Be wary of the search engine optimization company that says yes to your request to be ranked on specific keyword combinations without offerings any research and analysis. Learn more…
Important email marketing facts
Email marketing facts
What is social media marketing?
Social Media Marketing Houston
Social media marketing is the act of attracting consumers via social networks. Social networks (like Facebook and Twitter) are web communities where consumers share and engage with friends, neighbors and colleagues. Both content and information is shared within these groups. Content includes family photos, videos, stories and more. Information that is shared includes names, ages, relationships, schools attended, places lived, current location, hobbies, musical tastes, and many other types of demographic and personal details.
My niece in college will design my website
Having a beautifully-designed website is the bare minimum of what is required for online success. There are many technical and strategic best practices that designers often overlook. New designers and graphic artists
in general aren’t usually trained in technical areas. They are trained to design and will almost always deliver a nice looking page.
First decide on the value of your online brand, then decide if it is worthy of professional services. There are billions of websites online and it’s likely that hundreds are those of your local competitors. Consider why your competitor’s website is showing up in search results when your website does not. Also consider that most consumers use the web as a first resource when researching or seeking services and products. Finally, consider the number of missed opportunities created because your website is not being found or when found, it did not present a professional appearance or one that best represented and promoted your brand.
Six Important Takeaways:
- Choosing a $4.99/month instant website will not deliver you business
- Choosing to have an inexperienced family member design your website for free or on the cheap will not deliver professional results and is not likely to generate any business or good search engine rankings. If consumers are unable to locate your website when using popular search terms (keywords) related to your business of products, why bother?
- Training and experience matters. There is added value to choosing a professional and experienced online marketing expert. A well-trained webmaster will know the internet from all angles (design, usability, development, writing, structure, etc.) and an experienced professional will know what strategies and tactics are going to be best in helping you achieve online success.
- It doesn’t have to be costly, but it does have to cost. There’s no way around the fact that if you want professional services, there is a cost. But there are creative ways to reduce cost. One option may be to barter for a professional exchange of services. Regardless, be honest about your budget so that your webmaster can help develop a best option… something that will deliver the most bang for your buck.
- Your webmaster cares to deliver a good product. Most online professionals want to be able to point other clients to your website as an example of their work. They also want to be able to showcase the amount and type of success they were able to help you achieve.
- You decide the value of your online presence.
If you aren’t achieving the results you want online, the link below points to a great Q&A article about why getting an inexperienced family member to help you establish an online presence is not going to help. The article is specific to social media, but it’s best to give the same consideration to your business website… http://www.mrelevance.com/04/why-cant-my-niece-build-my-facebook-page/
Marcia Hylton
Online Marketing Consultant
marcia@clickgrafx.com
713-859-5623
www.clickgrafx.com
